SEGMENTING CONSUMER - MARKETS:

Segmenting  Consumer - Markets:

    1. GEOGRAPHIC:

• City,
• Urban,
• Rural,
• Climate.

    2.  DEMOGRAPHIC:

• Income,
• Age,
• Gender,
• Education,
• Occupation,
• Ethnic.

    3. PSYCHOGRAPHIC:
         (How a Person Thinks, Feels & Behaves.)

• Personality,
• Lifestyle (Activities, Interests, Opinions),
• Values (Conservative or Liberal).

    4. BEHAVIOURAL:

• Benefits Desired,
• Usage Rate (Heavy, Medium, Light, Non).